01
Score without the story
Rate aroma, palate, finish, proof, age, price, and purchase intent before a label can influence the result.
Social blind tasting
Rank bourbon before you know what it is, reveal the bottles, and turn every surprise into a shareable challenge for your friends, club, or audience.
The blind reveal
Your $55 bottle beat the $180 favorite.
Now ask the group: can your palate beat mine?
Built on a simple promise
Scores lock before the identity of each bottle appears.
Brands cannot pay to move a product up the board.
Results improve your Palate DNA and anonymized benchmarks.
One flight, three acts
BlindProof keeps the ritual simple, then makes the outcome worth sharing.
01
Rate aroma, palate, finish, proof, age, price, and purchase intent before a label can influence the result.
02
Submit the flight to uncover every bottle, compare expected value with MSRP, and see where hype held up.
03
Each flight sharpens a preference profile around proof, age, origin, flavor, and value.
Your result card
Share your ranking, biggest value surprise, identification score, and a direct challenge. Friends can take the same flight and send the question onward.
Create a challengeBLIND BOURBON RANKING
Correctly identified: 1 of 4 bottles
Choose your pour
Start with a single challenge or make blind tasting a monthly ritual. Bottle and shipping costs, when applicable, are shown separately.
Single flight
$12 / challenge
For tasting nights, curious friends, and your first label-free ranking.
Monthly club
Best for regulars$15 / month
For drinkers building a richer preference profile flight after flight.
Running a club, event, or consumer study?
Custom flights, group dashboards, and anonymized taste intelligence are quoted by scope.
Before your first pour
The label can wait
Join the first BlindProof flights, lock your scores, and challenge someone who swears they can spot the expensive bottle.
Take the blind challenge